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Lydia Amoah is a highly respected keynote speaker, influential business coach, and the founder of the groundbreaking Black Pound Report, the UK’s leading research initiative on the economic influence and untapped potential of Black and multi-ethnic communities. Known for her dynamic presence and commitment to inclusive growth, Lydia empowers global organisations to unlock new business opportunities by leveraging cultural intelligence and strategic innovation.
With over two decades dedicated to championing diversity, equity, and inclusion, Lydia has distinguished herself as a pivotal figure in transforming organisational culture. As CEO of Backlight, an award-winning research consultancy, Lydia partners with prominent brands such as Channel 4, BBC, P&G, and Facebook, crafting campaigns and strategies tailored specifically to diverse consumer needs. Her previous roles include influential positions at Channel 4, the Financial Times, and The Telegraph, where she designed leadership and cultural transformation programmes aimed at fostering inclusive and high-performing workplaces.
Lydia’s extensive achievements go beyond consultancy, positioning her as a significant advocate and thought leader. She is the founder and author of the influential Black Pound Report, a study that has profoundly reshaped the understanding of ethnic consumer spending, which is valued at over £300 billion annually. Her research continues to drive meaningful conversations around representation and inclusion. Lydia has also served as Head of Black at Cannes UK and as Diversity Patron for Show Racism the Red Card, roles that have significantly amplified her impact on racial equality and representation. Additionally, she is a recognised expert frequently featured on media platforms including BBC, Sky, and ITV, where she provides insights into inclusive marketing and strategic business growth. Lydia also teaches MBA students at Oxford University, where she shares her expertise on identity, economics, and commercial impact with future leaders.
As an experienced keynote speaker, Lydia engages global audiences with practical, data-driven insights. Her clarity and transformative impact help both individuals and organisations challenge barriers and achieve substantial results. She has been recognised with numerous awards, including the FFinc Driving Force Award, Market Research Society Liz Nelson Award for Social Impact, the Entrepreneur of the Year award at the City AM Dragon Awards, and the BATON Awards Lord Hastings Honour. She was also a finalist at the Black Talent Awards and has been nominated for Most Inspirational Entrepreneur of the Year at the Inspire Awards. Lydia regularly participates in podcasts, industry events, and high-level panel discussions, addressing audiences that include business executives, media professionals, and leaders across diverse sectors. She recently held a Black Female Founders roundtable in partnership with HSBC, discussing funding, scaling, and the power of language in women-run businesses. Featured in Performance Marketing World’s ‘Powerlist 100’ and UK Black Business Show’s ‘Top 25 Entrepreneurs to Watch’, Lydia continues to inspire deep shifts in organisational approaches to diversity, cementing her role as a leading BAME voice internationally.
Lydia Amoah is regularly booked to engage audiences at events, read their latest feedback below:
“Lydia is an exceptionally talented trainer, particularly working with young people. Her energy and enthusiasm are infectious, and she quickly creates a unique space for learning in her sessions… What is most impressive about Lydia (apart from her laugh!) is how she brings the training group together to experience and learn from each other. We truly enjoy having Lydia on our 4Talent Days and would thoroughly recommend her.”
“Lydia Amoah was an absolute powerhouse at the UK Black Business Entrepreneurs Conference. Her presentation style was dynamic, engaging, and deeply authentic. She didn’t just speak to the audience; she connected with us on a personal level. Every point she made was delivered with passion and conviction yet firmly grounded in data and real-world insight. Lydia’s ability to energise the room was extraordinary; you could feel the buzz long after she left the stage. An inspiring and unforgettable speaker who not only informs but truly moves her audience.”
“Lydia is a dynamic speaker. At Cannes Lions, she brought clarity, vision, and actionable strategy to the Microsoft panel on data personalisation and platforms like LINE. I’m a huge fan of the unique value her perspective brings.”
The BAME Speakers Agency has been one of the UK’s leading bureaus for Black, Asian and minority ethnic speakers since 2020. We supply speakers for corporate and public events across the world, and cater to both in-person occasions and online webinars.
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