Asif Sadiq

Multi Award Winning Diversity Champion, Currently the Vice President of Global Diversity & Inclusion at Adidas

  • Head of Diversity & Inclusion for Adidas and Reebok
  • Former Head of Head of Diversity, Inclusion and Belonging at the Telegraph
  • Honoured with an MBE in 2017
  • Former Head of the Equality, Diversity and Human Rights for London City Police
  • Won Head of Diversity Award at the European Diversity Awards

When Asif Sadiq is booked for events, they are known to discuss the following speaking topics:

People Motivation & Empowerment
Boosting Productivity & Management Development
Corporate Diversity & Effectiveness
Communication Enhancement
Equality/Diversity Concept & Implementation
Achieving Operational & Strategic Targets
Managing Quality, Performance, Risk & Change

Asif Sadiq has worked for some of the world’s biggest brands including Adidas and The Telegraph helping them with diversity and inclusion. Throughout his career, Asif has been committed to making workplaces across the country more equal and has become a multi-award winner in his field. When booked as a BAME speaker, Asif regularly educates audiences on the benefits that improved inclusion can bring to a professional environment.

For more than two years Asif worked at one of the world’s biggest newspapers, The Telegraph, as the publication’s Head of Diversity, Inclusion and Belonging. In this role, he was responsible for increasing the news giant’s representation. Thanks to his staunch work Asif has been awarded an MBE and the paper now has sustainable and industry-leading diversity policies in place. He’s also replicated this success at the Royal Pharmaceutical company and sports brands Adidas and Reebok showing how he has a proven track record of success in all sectors.

Prior to assisting companies with diversity and inclusion, Asif was an integral member of the City of London Police. While working for the organisation Asif introduced a number of future-proofed equality strategies to raise awareness and support issues surrounding Muslim police. Gaining a reputation for himself as a progressive change agent in racial equality, he later worked as a consultant tackling hate crime for the United Nations.

Now, Asif continues to work as the Head of Diversity & Inclusion for Adidas and Reebok in addition to supporting clients as a keynote speaker. Able to demonstrate skills and lessons that can bring about tangible change, he’s one of the most impactful speakers available to discuss racial equality in the workplace. With a proven history of redefining the future of BAME professionals across industries, Asif’s insights are unrivalled.

Official Testimonials

Asif Sadiq is regularly booked to engage audiences at events, read their latest feedback below:

“I would like to take this opportunity to thank you for your involvement with our Staff Conference on Wednesday 19 August.  I appreciate how busy your diary must be and I am grateful that you were able to join us live on the day. We have been receiving really positive feedback from our staff and it’s certainly a great way to start the new academic year. Thank you once again for your support.”

Sam, Principal & CEO of Wakefield College

“The session was a resounding success and great feedback from leaders.”

Jemima, PepsiCo

On behalf of all of us I wanted to drop you a quick line to say a MASSIVE THANK YOU to Asif for joining us today, he is amazing and has really caused quite a stir at IMO with an engaging and thought-provoking chat. I also want to express our gratitude to him for dedicating us more time than originally scheduled to answer the questions from our staff, there’s an appetite for more from him and it has lit a fire in people’s bellies, I would say. We really appreciate his insights and the ease and familiarity with which he has approached this exercise with us.” 

Bea, IMO.org

To enquire about Asif Sadiq for your event or corporate function, simply contact us via agent@bame-speakers.com or call a booking agent on 0207 1010 553.