Crystelle Pereira

Crystelle Pereira is a multifaceted creative who blends her rich cultural heritage with her professional expertise to champion inclusivity. Currently a Client Relationship Manager at Goldman Sachs, Crystelle’s lived experiences as a North Londoner born to Kenyan and Portuguese-Goan parents deeply inform her advocacy work. Her personal journey navigating identity, belonging, and representation drives her commitment to challenging systemic inequalities. Known widely as a finalist on The Great British Bake Off (Series 12, 2021), Crystelle uses her platform—including a following of over 229,000 on Instagram—to speak on issues such as cultural representation in media, intersectionality, and unconscious bias, often highlighting how food can act as a powerful connector across communities.

Crystelle’s path to prominence has been anything but conventional. Surprisingly, Crystelle only started baking in 2018, after receiving a stand mixer as a gift. Encouraged by her sisters to audition for the show, she was selected for series 12 of Great British Bake Off and quickly became a fan favourite—named Star Baker twice and winning the final technical challenge. This isn’t all – For when she isn’t cooking or baking, she is working for Goldman Sachs, where she started out as an intern and is now Client Relationship Manager. This experience, combined with her multilingual skills (she is fluent in French, Spanish, Italian, and English), has equipped her with a global outlook and a unique voice that resonates with diverse audiences.

Since rising to public attention, Crystelle has added several accolades to her name. In 2025, she was honoured on the Forbes 30 Under 30 list, recognised not only for her work in finance and media but also for her growing influence as a changemaker. She also became a judge on The World Cook series on Prime Video and released her bestselling debut cookbook, Flavour Kitchen, which celebrates multicultural cuisine inspired by her heritage. These accomplishments reflect her versatility and deep commitment to uplifting underrepresented voices.

As a speaker, Crystelle offers insights on themes such as identity, resilience, workplace diversity, and representation in mainstream culture. Her talks are rooted in authenticity and grounded in her real-life experiences as a woman of colour thriving in both corporate and creative spaces. By weaving her personal narrative with broader social commentary, Crystelle delivers engaging and thought-provoking sessions that inspire action. With her blend of charisma, intellect, and relatability, she is an ideal choice for organisations seeking to foster racial equity and inclusive leadership.